10B: sample analysis paragraph

Here’s the sample we wrote in class. It’s about the ad linked above.

Association

One of the most common ways of selling a product is through association. With this technique, the product is linked to a desire to which the advertiser believes the target audience will have some attachment. In the 1971 Coca-Cola advertisement, the association is with idealism, unity and internationalism. Because the late 1960s and early 1970s were heavily influenced by the youth counter-culture movement of the anti-war protests and the ‘hippie lifestyle,’ these were ideas and desires that were important, especially to young people. Naturally, young people are the target audience of the ad. When the ad starts, a young woman is singing the song alone. Her natural appearance and the fact that she is looking off into the distant sky gives the impression of her sincerity and idealism. As the song continues, more people start singing with her, giving the impression that the song is gaining in strength as the voices, belonging to a group of people with various ethnicities and wearing clothing suggestive of national costumes. (I would then go on the describe the nature of the song, the outdoor setting, the girl at the end looking like she might cry, the slogan 'The Real Thing,' etc.)