10: advertising analysis assignment

You will choose three techniques of advertising and create a poster, notebook or PowerPoint demonstrating how those techniques are used, analyzing specific ads that are examples of those techniques in use. You must include copies of the ads which you are analyzing.

For each technique, you should write an organized paragraph, using the technique as a title. You should introduce the technique in the topic sentence, provide some explanation, and then analyze the use of that technique in the ad to create a desire to purchase a product or take other action. Make specific reference to the ad in question. For example, if you are looking at the use of a celebrity endorsement, why that celebrity? What specific association does he or she bring to the product as opposed to another celebrity?

Here are some steps to take to complete this successfully:

1. Right away, start assembling magazines and other sources of ads, or look for interesting ads in public that you can photograph and decide whether you will use them later.

2. Take notes on the techniques we discuss in class and how one might analyze them in ads.

3. As you come across those techniques and have a strong understanding of them, look for ads that demonstrate each technique. Part of the assessment will be the appropriateness of the choices you make, so take your time and look around.

4. Write a first draft of each analysis paragraph. Check it for content, organization and language.

5. Assemble your poster, notebook or PowerPoint in a neat and orderly manner.

due dates

10A:

Monday, 8.12: bring in at least one ad and analysis paragraph for a progress check.

Friday, 12.12: bring in complete assignment.

10B:

Monday, 8.12: bring in at least one ad and analysis paragraph for a progress check.

Friday, 12.12: bring in complete assignment.

A: content	B: organization	C: style & language usage
demonstrates understanding of the relevant aspects of the topic or theme (namely the techniques of advertising). displays illustrative detail, development and support (related to the analysis of the details of the ads). demonstrates analysis of the ads’ intention and techniques.	clear and coherent, and arguments are presented in a perceptive and persuasive manner. paragraph structure and transitions.	use of vocabulary is always appropriate (technical language) and greatly varied. infrequent errors in spelling, punctuation and syntax. mastered the use of a register suitable to intention and audience (formal, analytical).